Kindred Hearts Hair & Beauty Lab is a unique shared space set in the heart of Geelong where creatives come together to share their passion for making you look and feel the best version of yourself, all whilst having fun! 

The talented team all share the same principal values of creating the ultimate experience for their clients, using only premium products, in a relaxed and fun environment.


DEMI • Co-Owner

Demi started her hairdressing journey in Geelong back in 2009 and then spread her wings and spent 6 years working in Sydney and Melbourne before recently returning home to join forces with her sister, Phoenix. For the past 18 months she spent time in an Education and Sales Manager role for Victoria for leading industry driven brands including Oribe, R+Co, IGK, Smith & Cult and Pulp Riot working with 60 salons as well as David Jones and Sephora stores.

Demi loves healthy vibrant hair and gets excited over creating huge transformations for her clients. She was trained in creative colour under Australian Colourist of the Year, Stevie English and has had ongoing cutting training and mentoring from Australian Educator of the Year, Dario Cotroneo and Berwick Education. Stay tuned to what is soon to come at @demi.kindredhearts

PHOENIX • Co-Owner

Phoenix’s career began 7 years ago and she has since gained a loyal clientele who love her because of her attention to detail and personal touch. She doesn’t promote a set style of work, but aims to tailor each and every appointment to the client’s requests, (whether that be anything from a soft naturally enhanced look, to special effects and/or drag!)

Under her belt Phoenix holds a Certificate 4 in Makeup as well as a Diploma in Specialised Makeup Services. Prior to the commencement of her makeup career she spent 7 years in the pharmaceutical industry, building knowledge of health and skincare. During her time at M.A.C Cosmetics over a 3 year period she was certified to an advanced level and received ongoing training from Australia’s leading senior artists. She held a product specialist position within her team where she was able to mentor both colleagues and clientele.

In recent years she has ventured out into freelance work. This has given her the opportunity to incorporate more bridal work into her schedule, as well as editorial and photographic work which she has a passion for. Her forte is glamour makeups and personalised looks, and admits she will always jump at the opportunity for some colour play!

Follow her @haus.of.phoenix to check out what she’s been up to lately!


D’Arcy is a personality that you don’t want to miss out on, formally a country boy he has been living in Geelong for the past 4 years where he has discovered his love and desire for all things hair.

With a loyal following, he loves nothing more than making his clients feel their absolute best. During 2018 D’Arcy entered the HBIA awards takings out 1st place for ‘The Now Colour’ category, following on with that he was then flown to LA winning the PRAVANA ‘Show is your vivids’ star student category! All things creative; he’s your guy!

The passion doesn’t stop there, he has also has done many training courses in barbering, blondes and balayage!

Check out his latest work on @darcyjohnhair


Service & Pricing

Beauty and hair? It’s the gin to our tonic. Phoenix, Demi and D’Arcy welcome you to come in and see for yourself.
Click below to see services and pricing or to book in with one of these talented members of the Kindred Hearts fam.






53 Ryrie St, Geelong
Victoria 3220

03 5222 3540